I would like to take this opportunity to share an article published in The Cyprus Weekly on 12 April 2013. The report was made by Lucie Robson:
A Pafos-based initiative has been launched with the aim of upgrading the local manner of doing business, while promoting the best of what Cyprus has to offer at the same time.
The “Proudly Cypriot” campaign, created by graphic designer and publisher Paul Lambis, encourages the nation to support local products and make use of local services, in an effort to stimulate the economy and help create jobs. “Proudly Cypriot” also promotes national pride, patriotism and social cohesion.
How it works is businesses which support the tenets of “Proudly Cypriot” promote and actively incorporate the spirit of the scheme in their operations and can display a logo designed by Lambis on their premises and in their marketing publicity.
The logo is round and consists of the colours of the Cypriot flag with a green tick in the centre.
Although in the making for some time, Lambis has seen the economic crisis which reached a critical point during the recent banking meltdown as an opportunity to focus on improving what Cyprus business has to offer in a united effort.
“I was tired of hearing from friends that Cypriot companies were overcharging, thereby encouraging internet purchasing and sending the money out of the country,” Lambis said. “I believe that businesses have been too relaxed without having a ‘ceiling’ on their pricing.
Through one of my publications, I received countless emails complaining about attitude, level of service and exorbitant pricing from local businesses. The bailout plan has certainly played its part in tarnishing the image of the country, but it’s time for us to re-invent ourselves as a competitive and attraction destination. I am extremely patriotic and believe Cyprus has so much to offer. We need to show the world how proud we really are of our island. Together we can make a difference.”
The growing numbers of businesses which are taking part in the scheme include London Greek Radio, local property rental companies and butcheries. “Anyone can take part in the campaign, if they are committed to promoting Cyprus, its products and its businesses,” Lambis explained.
“We are determined to encourage local businesses to become more competitive with their pricing, creating attractive price packages primarily for those living and working in Cyprus. Local businesses should also focus on encouraging repeat business. Unfortunately we have seen in the past that businesses would prefer overcharging the client initially and expressing no concern if they should see potential business from them again.”
All the businesses which have expressed an interest to participate in the re-branding campaign receive a high resolution copy of the logo which they can use as they wish on their own marketing material. Businesses are also encouraged to also include the logo on their products to communicate that their products are “locally made”.
“We are also working with a printer in Cyprus which will be sponsoring the printing of the “Proudly Cypriot” logo. These stickers will soon be available island-wide, free of charge.”
Weight for me tomorrow. Paul
Paul Lambis is the author of “Where is Home?” – A journey of hilarious contrasts.
For more information on Paul Lambis, and to order his book online,
visit www.paul-lambis.com
No comments:
Post a Comment